In the current economic situation, what is the next step for Fashion brands? How can brands like Gucci and Prada reconnect with their loyal fans? The first thing to think about is where have all the fashionista's and stylish folk gone. Where have they escaped to in the midst of this financial downturn? The answer is that they are right here... In the Blogosphere. Commenting on the street style photos of Jak&Jil's Tommy Ton and Scott Schuman, The Sartorialist. They are watching with captive eyes as fashion bloggers post pictures of their daily outfits and adventures.
In short, social media is the next step for the fashion world. Whether it is creating a Facebook profile for a brand or updating customers via Twitter, fashion brands need to think about connecting with people and creating a new more personal relationship with them. Social media networks are about meeting new people and connecting to old friends, which is what is needed in todays world of fashion. Companies can connect to loyal, "old friends" and find new ones who are excited to learn more about their brand.
